ACA are structural engineers, specialising in the undertaking and conservation of heritage buildings.
During one of our consultations with ACA we ascertained that the source of their business strategy was their 'confidence to restrict gravity'. Armed with this insight we began developing an identity that aimed to express this concept.
A combination of fluid, interwoven and straight lines contradict each other to create the structure of the letterforms. The idea of a light typeface supporting a heavier letterform referred back to ACA's ability to go beyond the conventional.
