Born out of a 50/50 collaboration between Universal Music and WPP advertising and marketing, brandamp's business is about making sure brands are heard as well as seen.
Brief:- to create an identity that could symbolize the notion and excitement of music whilst retaining a sincere business approach.
With this in mind we began looking at everyday musical icons that we interact with. Fun, energetic, hot fluorescent colours mix alongside warm, sensible, subtle browns to create an instantly recognisable identity that can be successfully applied across all forms of media, whether animated or adorning an artists stage.
