They designed this logo for film production agency - Zap Productions.
Capitalising on the onomatapoeic quality of the word zap and the visual connotations the word conveys, we developed a large, thick, overprinted logo that appeared as though it could bounce into action. In contrast to this we used a thin rounded typeface to balance out the professionalism and maturity of Zap Production's business.
The use of both thick and thin rounded typefaces were then incorporated into both the website and business stationery.
