Brief
Olivia Farry works in the US, UK, Europe, Australia & New Zealand for a wide range of industries including telecommunications, technology, fashion, music, media, retail, automotive and FMCG.
Her business offers clients strategic thinking, creative show development, logistics & technical production, design & styling, talent management, brand development, multi-media marketing and PR consultancy.
Olivia Farry approached They.Create to design an identity that would reflect her love of classic letterforms whilst appealing to the wide range of industries her business represents.
Outcome
Our design research led us to develop an identity based on the classic letterforms of a twenties style typeface with oversized bowls, shortened descenders and contrasting tails. A hot, zesty colour palette added to the take on this classically rooted identity.
"I was really impressed with the process They.Create took me through to develop my new company logo. What they came up with is a great reflection of my personality and brand and I'm really excited to start using my new logo."
Olivia Farry
Founder
