They were commissioned to design and art direct a music guide for brandamp and Universal Music. Both a guide and study, the book aims to enrich and inform advertisers, media planners and buyers, creatives & music executives about the processes and research behind music and branding.
They worked closely with a large team of individuals ranging from copywriters, market researchers and strategists through to professors, Mercury Music Prize panel judges and U2's Paul McGuiness.
The creation of a new typeface sets the visual tone of the book whilst the sourced and created documentary style imagery further enhanced the authenticity of the books research.
A glossy silver dustcover embellished with a gold foil disc and black titles gives the book its shelf appeal as well as indicating the style of the books content. The information is interspersed with interviews and case studies tipped-in with thinner, colour, uncoated paper.
Overall the book was extremely well received both by the client, The WPP Group and Universal Music. It has also been featured in design, music and branding journals as well as the national press.
