Infinity Foods was founded in 1973 as one of the countries first organic retailers. Nowadays its retail store serves the local Brighton community whilst Infinity Foods organic products are distributed around the globe.
They won a competitive pitch to design & develop the online presence for Infinity's retail outlet.
Our first objective was to unify the brand. People's perception of Infinity was dislocated from the global side of its warehouse distribution. We did this through a series of branding workshops to fully understand its core message and target audience. Following this stage we designed & developed an online presence that was both in keeping with Infinity's heritage and ethos, whilst looking forwards to the future.
The retail site required more of an online shop front and public extension as to the products, its local suppliers and their working ethos. This was all packaged in a bespoke CMS allowing infinity to make seasonal changes to the websites look n' feel as well as controlling its ever expanding product ranges, suppliers and breaking news.
The launch of the Infinity retail site was to coincide with the launch of their new central Brighton store. Many of the colours and graphics used within the store were chosen as a result of our workshops.
Since launching the site They.Create have continued to work closely with Infinity to design and develop in-store and window graphics as well as signage and photo shoots.
They.Designed / Art Directed / Developed / Flash / XHTML / CMS
